SEO and Social: How Social Media Sites Impact Your SEO | BSTAdvertisements
Can Social media sites impact your SEO strategies? Follow this guidelines to know that how social media impact on your SEO. Companies have started to place a large emphasis on search engine optimization (SEO) in order to generate traffic and reach out to new customers. These companies know that an online presence is important if you want to resonate with today’s society, and SEO can help boost this online presence.
Social Media + SEO
When implementing SEO, some companies only look at how the tactic can influence their website. What they don’t realize is what can help influence SEO—social media. Instead of focusing only on keywords and backlinks throughout your website, your company needs to also take some time and focus on social media, especially if you want to have the largest reach.
Each social network can impact your SEO in different ways. The following is an in-depth look on how each network plays a role with your SEO efforts.
Social Media Sites Impact on your SEO
Google+ may not be one of the most popular social networks out there, but it can still impact your SEO. Google allows its users to both share information with others and to “+1” something, which is basically Google’s way of saying you like or recommend something.
The more shares or +1s you receive, the higher your page will rank in the search engine, especially if the people doing the sharing are considered important and if the sharing is taking place rather quickly.
The use of geolocation on social networks like Foursquare can also greatly improve your SEO. The use of check-ins has become a major facet in Google’s algorithm for listing businesses on Google Places. The more check-ins your business has, the better it is for your SEO.
Flickr, Instagram and YouTube can all help your SEO efforts through the use of geolocation, but not the check-in type of geolocation like Foursquare. Every time a smartphone is activated, its default setting is to have the geolocation feature turned on. If you don’t turn this feature off, every time you upload a picture or video to sites like Flickr, Instagram and YouTube, the picture or video will contain information on where it was uploaded and what time. When this information appears, it verifies your location, which can help improve your SEO efforts.
Twitter can also impact your social media efforts. If you have a large number of followers who are sharing your content, and these followers are extremely influential and sharing your content at a quick pace, you’ll soon climb the rankings in the search engines.
Facebook works exactly like Twitter. Every time you receive a share or a like on your content, it can help your SEO. Like Twitter, though, the rate of these shares and likes and the authority level of the person doing the sharing and liking is also a factor.
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