If you don't have a Facebook page for your business or blog, may be it's your biggest mistake. Facebook is a leader in Social Media and networking where almost everyone in, they can be your audience or customers. Big brands have picked up the trend and they clearly know that the friendly behavior is everything in this world. There are many ways to get feedback, for a product you have launched, from your customers or audience that is totally depend upon you. How many ways have you opened to interact with your customers or audience. One of the best way is to create a business page for your business. If you have a blog, I would also recommend you to create a Facebook page for your Blog.
Have your site hit by Googe penguin update? Are you still try to find a quick fix way to recover it? Don't waste your time. Google penguin is basically affected the sites that have bad quality backlinks. Instead of searching, you should try to detect or identify any link pointing to your site. Once you find any bad link towards your site, simply disavow it.